E-commerce platforms enable businesses and individuals to buy and sell goods and services online. They offer a convenient shopping experience, and a wide range of products, and often include secure payment systems. These platforms are targeted at consumers looking for easy, accessible shopping and businesses wanting to expand their market reach.

Online marketplaces connect buyers and sellers, offering a diverse range of products and services in one place. They facilitate easy comparisons, user reviews, and competitive pricing, appealing to customers seeking variety and convenience, as well as sellers looking to reach a broader audience.